There are many businesses that need Digital Marketing Business strategies—especially small businesses that are falling behind for far too long in this day and age of information technology. Everyone is using digital marketing tools to become more and more marketable to the general public. But, where do you start to develop a marketing strategy? This challenge is faced by many businesses, some crumble under it and lose their businesses while others play accordingly and alleviate their businesses to great lengths. Many businesses know how important mobile and digital channels are in order to acquire and retain potential customers. Yet, these people who are running these businesses don’t know anything or have no plan to grow their business and engage with their customers, effectively.

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Hence, they are suffering from the following reasons:

10 Reasons Why Your Business is Suffering

  1. You have no direction

The first reason as to why these businesses are suffering is because they do not have a clear Digital Marketing Business strategy to tell them what their goal should be.

  1. You don’t know which online audience to target

The second reason as to why your business is suffering is because you still don’t know who and where your target audience is. By using Google Analytics and Facebook IQ, you can see who your audience should be.

  1. You aren’t using better digital marketing tools

The reason your competitors are eating you alive is that you are just using a Facebook page to market your business. Use other digital marketing tools like SEO, SEM, PPC and many more.

  1. You don’t have an engaging online content

The reason why you are suffering is your online content is not engaging. Create content that can lure your leads and make them become paying customers.

  1. You do not know your online customers as you thought you did

The fifth reason as to why your business is suffering is because you don’t know your customers well-enough. Use other digital marketing tools to better understand your audience like making buyer personas.

  1. Your digital marketing strategy is not integrated

The reason you are suffering is that you do not have an integrated digital marketing plan.

  1. You do not have the right people or the right budget

To think digital marketing needs no budget is false. You need some e-commerce budget as well as online marketing specialists to help you have a better digital marketing plan.

  1. You don’t have diverse digital marketing tools

You need a wide range of different digital marketing tools. By just using one tool you can’t expect to garner a huge audience.

  1. You lack ideas

Look at all the major online marketing websites like Amazon, Alibaba, Google, Tesco, Zappos, Dell and many more. They have been around because they are always coming up with new ideas.

  1. You are not using emails

This has been around ever since Yahoo was created. If you are not using emails to interact personally with your customers or potential customers, then it’s high time you start using it.

You can avoid these 10 reasons by simply creating a well-defined Digital Marketing Business strategy to help kickstart yourself in the right direction.